Automatic Loveletter Bio:
Automatic Loveletter is Juliet Simms. That’s the first thing you should know. It’s the brainchild of a 22-year-old songwriter and musician with a fresh vision and engaging voice. It’s not the next anything and Simms is not the next anyone. Automatic Loveletter is a new and compelling facet of music led by Simms’s unique and genuine brand of songwriting, which she has been developing since she was a teenager.
Simms and her longtime drummer and collaborator, Daniel Currier, recorded with producer Matt Squire (Panic at the Disco, All Time Low) for their Recover EP, which was released exclusively by Hot Topic in 2008, and with Curt Schneider for their iTunes EP Automatic Loveletter, which came out in early 2009. Between writing and recording, the band toured the country, first in two cars, then in a bigger car with a UHaul attached, and eventually in a van. They shared the stage with Secondhand Serenade, Cute Is What We Aim For, From First To Last, Say Anything, Between the Trees and Craig Owens, and played Bamboozle and Bamboozle Left in 2008. The highlight came in the summer of 2008, when Automatic Loveletter got themselves on the Vans Warped Tour, where they drastically increased their fanbase and honed their live performance.
Things were building for Simms beyond touring, too, particularly when she was repeatedly asked to sing on other bands tracks. Simms was flown to Maryland to sing on a track on All Time Low’s 2007 album So Wrong, It’s Right. She recorded a cover of Coldplay’s “Fix You” with Secondhand Serenade’s 2009 record A Twist In My Story and appeared on songs by Cartel, 3OH!3 and LoveHateHero. She even performed on Jimmy Kimmel Live! with Secondhand Serenade. Working with so many other bands and musicians helped Simms grow as a musician herself by exposing her to new ideas and methods.
Automatic Loveletter hit a small glitch in February of 2009 when they parted ways with Epic, but soon after, while on a sold-out tour, the band was spotted by an A&R guy from RCA. The label brought Simms to New York and signed her soon after. Since then, Simms has spent six months in LA, writing and demoing songs for what will become Automatic Loveletter’s debut album, to be produced by Josh Abraham (Pink, Courtney Love, Weezer). With over 150 songs to select from, some of which were collaborations with other songwriters and musicians and some of which are solely the product of Simms, Automatic Loveletter’s first album is poised to be a skillful selection of impassioned, frenetic rock songs.
That excitement is easy to feel for Simms honest, urgent and relatable songs, which have gotten over 10 million plays on MySpace and helped her sell of 20,000 copies of her EPs. Automatic Loveletter’s forthcoming 2010 debut promises to offer the best of Simms songwriting and experiences from the past few years. That’s the most important thing you should know.