Flogging Molly premiered their new music video today on Vevo. The track is titled “Reptiles (We Woke Up) and was directed by the band’s longtime friend Richie Smyth (U2, The Verve) whose unique animation style brings the provocative anthem to life on-screen. The track is from their latest album “Life Is Good”. Check the video out here.
Director Richie had this to say about the video:
“The idea for the video was to take Dave on a journey as he starts to transform in to a reptile. CGI was a cool way to do this. On the surface we see a literal visual rendition of the song like a ‘call to action’ as Dave gathers his army but underneath the surface it’s telling the story of Dave’s early days as a musician. The house he leaves at the start is the actual house he was born and raised in. I grew up with him and we would kick all the chains as we walked home from school. The beach is where we spent our youth. Then Molly Malone’s in Hollywood is where Dave and Bridget first met and the band was born. I shot Dave performing the song so the animators could track his movements onto the CGI character! It’s his actual performance.”
Flogging Molly will begin touring next month starting on October 12th. You can see the full list of dates below.