Maybe it’s a slow news day, but this is actually quite interesting. Florida favourites, Underoath, have unveiled a curious marketing technique for their newest effort, “Ø (Disambiguation)”. Apparently, they have released a deluxe edition “USB wristband” so you can actually wear their album on your sleeve. The USB contains their new album, webisodes, 3 remixes, exclusive interviews, print-out posters, an extensive photo gallery and future downloads. So, if you happen to be a fan of Underoath this is probably very appealing to you collectors out there. Unfortunately, it is only sold exclusively via Hot Topic so you’ll have to venture into it’s mall-punk darkness to obtain your wristband.
“Ø (Disambiguation)” is Underoath’s 7th album and their first since the departure of their last founding member, Aaron Gillispie.
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