It’s been a long time coming, but Washington DC-based melodic punks American Television are juuuuust about to release a new album called Scars, and Dying Scene are fired up to bring you the latest video from that very release!
Today’s DS Exclusive is the video for the brand-new track, “Bittersweet.” The clip was shot and edited by Mike Watkins of Matched Set Productions, and while we presume that it was filmed in and around the DC suburbs, it really could have taken place in any office park anywhere (including the one I used to work in!).
Here’s what the crew had to say about the track and the accompanying video:
“Bittersweet” is a song about the one-sided relationship that is working for a corporation. You give and give and give, and then are just chewed up and spit out. But of course you always show back up on Monday morning. When we were brainstorming video concepts for this song, we wanted to avoid having the band be central to the storyline. It was incredible that almost everyone we know with skills and talents that go well beyond our abilities wanted to be part of this shoot. Everyone gave 100% and because of that, we were able to create a great narrative inspired by 90s music video nostalgia. It’s exactly what we had hoped for.”
Scars is the follow-up to American Television’s 2020 debut full-length, Watch It Burn. It’s out September 22nd on SmartPunk Records. Pre-orders are still available. Check out the video for “Bittersweet” below!